Hsu Fu Chi Thick-up Pineapple Cake

As a brand of Nestle China, Hsu Fu Chi is one of the most successful food companies in China. The company held a workshop to give the Thick-Cut Pineapple Cake  a new look for the Mid Autumn Festival, targeting the young consumers.

Family members are supposed to celebrate the Mid-Autumn Festival together. However, according to my research, nowadays lots of people choose to stay with their friends and some of them (including me) even celebrate the festival alone. 

The illustrations are based on the imagination of what a person might do alone in the Mid-Autumn Festival. The moon is not in the picture but the moon light can be seen. There are also some Mid Autumn elements such as lantern, osmanthus and traditional houses representing peoples’ hometown.