Capstone Project

Prof. Eric O'Toole

Spring 2020

Consumers are heavily engaged with social media. Brands want to take advantage of this high level of engagement with their ads. While social media ads seem to be more effective than other forms of advertising, they are often a repetitive extension of their print or television advertisements. This capstone proposes to take an aesthetic common to social media, Cinema 4D particle system animations,  and translate it into an advertisement platform. Six short-form videos are created to showcase the brand’s clean, youthful, and modern design playfully, making the product and package come alive.